Website feedback widgets are a simple way to get feedback from your users or site visitors.

They should be easy to install, customise and connect with project management and bug tracking software.

However, which feedback widget should you choose? There are so many options currently on the market.

We’ve listed 12 of the best feedback widgets by category:

  1. Simple, flexible, and affordable
  2. Complex, powerful, and higher price point
  3. Best for customer satisfaction
  4. Best for bug reports
  5. Which feedback widget is best for you?

Simple, flexible and affordable

These feedback widgets are good all-rounders, and reasonably priced. However, they they might lack specialist features or advanced customisation options.

1. Feedbackify

Feedbackify offers a basic website feedback widget at an affordable price. Use a drag and drop form builder to create a form, including a 1-10 rating question. Customise your feedback button in a few simple ways – or use a text link to launch your form. Collect feedback through the Feedbackify dashboard.

Price: $19 a month

Free trial? Yes

Advantages: Inexpensive, simple to use and install

Disadvantages: Limited functionality, customisation options and integrations

Feedbackify form editor Feedbackify has a simple form editor

2. FeedbackLite

Feedbacklite is a simple mobile-optimised feedback widget with 8 form field types, including open-ended answers, thumbs up and down and subscribe form. It supports pop ups and slide campaigns. There are decent customisation options and you can target niche user segments by device, browser, IP, referring domain and so on.

Price: $9-$69 (with only 2 forms available on cheapest plan)

Free trial? Yes

Advantages: Inexpensive, simple to use, advanced user targeting

Disadvantages: Export feedback by CSV only or view on campaign summary page (with no filtering available). No integrations.

FeedbackLite custom colours Make your feedback form green with FeedbackLite’s colour editor

3. Saber Feedback

Saber is an easy to use and flexible feedback widget that supports screenshots. It provides 14 form field types including emoji rating, check box and text box, as well as form logic. You can receive feedback by email, in your dashboard, through exporting data, or through native integrations like Jira, Trello and Slack (and others). It automatically captures client-side errors and technical information.

Price: $29-$199 (includes corporate plan)

Free trial? Yes

Advantages: Good all-rounder, plays well with other software, and supports visual feedback

Disadvantages: Doesn’t have a free or under $20 plan

Saber's customisable feedback form Saber Feedback’s forms can be customised to meet your needs

Complex, powerful, and higher price point

These feedback widgets can perhaps more accurately described as ‘customer experience software’. Their main market is enterprise-level companies, with more complex feedback requirements. However, they can be a good choice for medium-sized companies as well.

1. Wootric

Wootric is designed to let you gather feedback from customers and your team (through employee pulse surveys, for example). Feedback forms can be customised to gather net promoter scores, customer satisfaction scores or customer effect scores. You can survey customers via email, in-app, mobile, SMS and intercom messenger. It connects with customer service software, and text and sentiment analysis is available through the dashboard.

Price: $89-$224 (‘essential’ plan only includes one survey type)

Free trial? No

Advantages: Multiple features and survey channels supported

Disadvantages: Lower-priced plans are restricted in scope – text and sentiment analysis price on request

Wootric employee feedback form Wootric can be used for employee surveys

2. Survicate

Survicate is a customer survey platform that allows you to send surveys by email, link or in chat. You can also run targeted surveys on websites, in web apps or in mobile apps. Surveys can be customised using multiple survey templates, CSS and conditional logic. It connects with a wide range of software, including email software and marketing automation.

Price: Free-$249 (limited options on cheaper plans)

Free trial? No

Advantages: Flexible customer survey platform that works across multiple devices

Disadvantages: Limited data retention and survey responses on cheaper plans

Survicate dashboard Survicate’s dashboard includes some analytical options

3. Usabilla

Usablla provides feedback buttons that work on your website or in-app. Email and in-page feedback are also supported. Feedback can be gathered using slide outs, full page or exit surveys. You can ask questions on specific pages, based on user behaviour and demographics. Usabilla also supports visual feedback via screenshots and connects with a wide range of software.

Price: Request a quote (minimum $10,000 per year)

Free trial: No

Advantages: Easy to gather feedback in different ways across different devices

Disadvantages: Higher price point and no way of easily trying product out

Usabilla's email surveys You can use Usabilla for feedback on emails

Best for customer satisfaction

These widgets specialise in customer experience ratings, helping your discover how happy customers are with your website, new feature, most recent buying experience and so on. Many of the other feedback widgets mentioned also allow you to measure customer satisfaction.

1. Emojics

Emojics measure customer satisfaction and sentiment through emojis. You can add emoji reaction buttons to your website, newsletter, sales email or support interaction. Based on customer feedback, you can customise your response. Choose from over 300 emojis – presets are also available.

Price: $14-$59

Free trial: no

Advantages: Fun way to gather feedback

Disadvantages: Could seem a bit silly or inappropriate for some brands/situations

Emojics emojis Emojics lets you choose from over 300 emojis

2. ratingwidget

Ratingwidget is a basic star rating system widget that works with most websites (and has a WordPress plugin). It has an extensive collection of star and thumb themes (60+) and is quick to set up. It’s ideal for gathering one-click feedback for your online store, blog or website. Ratingwidget is also translated into 40 languages.

Price: $3.99-$29.99

Free trial: Yes

Advantages: Quick to install and easy to use

Disadvantages: Basic widget with limited functionality

Add star ratings with ratingwidget Add star ratings to your Google Search Engine Results page with ratingwidget

3. Ask Nicely

Ask Nicely gathers feedback using NPS surveys that can be sent via email, SMS/text, or web surveys. Follow-up questions can be customised depending on the initial answer. Ask Nicely is ideal for monitoring the performance of front-line teams (Ask Nicely calls this ‘front-line coaching’, which is automated). It integrates with Salesforce, Hubspot, Microsoft Dynamics, and so on.

Price: Request a demo

Free trial: No

Advantages: Ideal for monitoring performance of front-line teams

Disadvantages: Can’t try out product or easily find out price

Show feedback to employees with Ask Nicely Show personally relevant feedback to employees with Ask Nicely

Best for bug reports

These feedback widgets make it easy for users (and team members) to send you bug reports. Most will easily connect with bug tracking software and support visual feedback. Feedback widgets that support screenshots and automatically capture technical information are also suitable for bug reporting, for example, Saber Feedback and Usabilla.

1. DebugMe

DebugMe is a bug-tracking and visual feedback tool aimed at web designers and developers. The feedback toolbar enables you to report the issues right from your website. Feedback is sent to a kanban-style board. DebugMe also integrates with JIRA, Trello, Redmine, and more.

Price: Free-$45

Free trial: Yes

Advantages: Streamlines the workflow for web developers and designers working on a project together

Disadvantages: Less suitable for other use cases

toolbar of DebugMe DebugMe’s toolbar sits on your website

2. BugHerd

BugHerd aims to be a bug tracking tool that sits on your website. Feedback will be pinned to your website like a sticky note. The sidebar also allows you to log an issue, change ownership, status, see your full task list and so on. Feedback is sent to a task management board. BugHerd also connect with software such as GitHub, Slack and Basecamp.

Price: $39-$189

Free trial: Yes

Advantages: Helps you track bugs without needing to use bug tracking software

Disadvantages: Bug tracking software (connected with a simple visual feedback tool) would work better for some companies

kanban board of Bugherd Bugherd sends feedback to a task management board

3. Marker.io

Marker.io is a visual bug tracking tool. You can draw arrows and write text direct on your website to identify problems, and bug reporting templates can be customised to a certain extent. Feedback is centralised in your issue tracker through native integrations. It works on local, staging and live websites. Currently you need to install a browser extension to get the tool to work.

Price: $49-$159

Free trial: Yes

Advantages: Connects easily with your existing issue tracker or project management software

Disadvantages: No dashboard and need to install a browser extension

Use arrows to point to problems with Marker.io Mark up feedback with arrows and emojis using Marker.io

Which feedback widget is best for you?

The feedback widget that best suits your needs. Be clear about you main priorities: do you need your feedback widget to be simple and affordable? Or full-featured?

Do you need a visual feedback widget or is that not important? Do you want a specific type of feedback or do you need a widget that is more of an all-rounder?

Also consider whether the feedback widget will enhance your existing toolkit or try and replace it, leading to extra work and frustrated team members.

Most importantly of all, understand how you’re going to collect, process and act on your feedback. Feedback is important to everyone across your company, so how are you going to get them involved and improve your product?