04 Mar 2019
Wow, so February was bad. I haven’t calculated all the figures yet, as I like to write this intro before I figure out the actual numbers, but I do know that for the first time since August 2015, I didn’t get any new paying customers at all this month. In fact, it’s the only time this has happened since I started working full time on Saber. I did, however, manage to loose three paying customers, so yeah, not great:
|February 2019||January 2019||Change|
|Monthly Recurring Revenue||$4,186||$4,303|
|- Personal Plan||15||17|
|- Startup Plan||28||29|
|- Corporate Plan||11||11|
|Unique users on landing page||956||1,065|
|New Free Trial sign ups||5||25|
|Free Trial sign up rate|
|New Paying customers||0||2|
|New Freemium Customers||2||6|
|Lost Paying Customers||3||5|
|Free Trial to Paying conversion|
|Free Trial to Freemium conversion|
What a shitty month. I’ve already mentioned the complete lack of new paying customers, so now I want to draw your attention to the number of new free trial sign ups. All five of them. I honestly have no idea what happened, traffic was about standard, I changed nothing on the landing page, yet for some reason, sign ups were abysmal.
I was focused so hard on the big update that I didn’t find time to do any blogging or promotion, but on the plus side, the new update is now live, so I can finally start focusing on marketing.
Revenue & Profit
Well, revenue is down again, and still hovering around the $4,200 mark. I think at this point it’s safe to say the $5,000 MRR goal by April is not going to happen, unless I can somehow grow revenue by over $800 in one month.
So while I didn’t do any blogging this month, I did get the big update live, and while there’s a couple of supporting things still to do, such as improving the onboarding process, my primary focus this month is marketing and promotion.
Thanks for reading