April 2019 Income Report

01 May 2019

This is part 46 in my series of blog posts documenting my attempt to take Saber from Side Project to Profitable Startup. If you've not yet read the previous parts, you should definitely start from part 1.

And there was me thinking nothing really happened in March, when along comes April to claim the “nothing to see here” award:

The Figures

  April 2019 March 2019 Change
Monthly Recurring Revenue $4,196 $4,196
Paying customers 54 54
- Personal Plan 15 15
- Startup Plan 28 28
- Corporate Plan 11 11
Unique users on landing page 1,197 1,099
New Free Trial sign ups 14 15
Free Trial sign up rate
New Paying customers 2 1
New Freemium Customers 1 4
Lost Paying Customers 2 1
Free Trial to Paying conversion
Free Trial to Freemium conversion
Profit -£23.97 £12.60

So apparently it’s groundhog month, and Saber operates a strict “one in, one out” policy. The only thing of interest is the lack of profit, as I had to pay my annaul big accounting bill this month.

April got off to a bad start, as I lost one of my top level customers, which always hurts. However, at the end of the month I gained a top level customer, which is a always a great reminder of the value Saber provides.

Revenue & Profit


For once I stuck to my goals of the last month. Even though I didn’t write any blog posts, I did go all in on marketing this month. A customer recommended a Udemy course on PPC advertising to me, which I found to be really insightful. That lead me to a course on landing page optimisation, which ultimately caused me to spend the last week redesigning Saber’s website.

My plan is to launch the redesigned website soon, which, assuming I learned anything from the courses, will increase conversions. After that I’ll start a PPC campaign with my newfound knowledge, and then I’ll conquer the world… of website feedback tools.

I’m actually feeling pretty good about everything. I love to learn new things, and this month has shot a hot load of knowledge all over my brainhole. Now I just need to put all this knowledge into action.

- Matt

P.S. Bonus points for anyone who can guess why I chose the image for the top of this post :)

Continue to Part 47 - May 2019 Income Report

To quote Britney Spears: "How did you get into my dressing room?" “Oops, I did it again”.

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