Before you add a feedback button, it helps to know how much feedback to expect. Too little and the button isn’t worth the effort. Lots, and you’ll want it going straight into the tools your team already uses.
These benchmarks come from hundreds of Saber Feedback accounts between 2015 and 2020, measured as the number of page views for each feedback submission. They’re medians, so half of sites get more feedback than this and half get less.
The headline number: across Saber Feedback accounts, the median is one feedback submission for every 2,961 page views. Sites in testing get far more feedback than that, and public websites far less.
Feedback rates by type of site
| Type of site | Median page views per submission | Submissions per 100,000 page views |
|---|---|---|
| Sites in development or testing | 589 | About 170 |
| Web apps, portals and control panels | 2,825 | About 35 |
| All Saber Feedback accounts | 2,961 | About 34 |
| Public websites, blogs and marketing sites | 28,886 | About 3 |
Sites in development or testing get the most feedback, because testers and colleagues visit specifically to find problems. Web apps and portals come next: logged-in customers rely on the product and are the ones who hit bugs. Public websites get the least, because casual visitors have little reason to tell you what’s wrong.
Feedback calculator
Enter your monthly page views and choose your type of site to see how much feedback to expect.
What changes your feedback rate
The medians above are a starting point. These things move your own rate up or down:
- How visible the button is. A clearly labeled button in a contrasting color gets used more than a faint tab in the corner.
- What the label says. A specific label such as “Report a problem” or “Suggest a correction” tells people what the button is for.
- Who your visitors are. Logged-in customers and testers report far more than anonymous visitors.
- How easy the form is. A short form with an optional screenshot gets finished. A long one gets abandoned.
- Whether you act on it. When users see their reports fixed, they report more.
Our guide on how to add a feedback button to your website covers placement and labels in more detail.
When a feedback button is worth adding
Based on these rates, a feedback button usually pays off when:
- You’re testing a new site, redesign or beta, at almost any traffic level
- Your web app or portal gets more than about 15,000 page views a month
- Your public website gets more than about 150,000 page views a month, or you want it for a specific job such as reporting content errors
For the other factors to weigh, such as support workload and whether you can act on the feedback you get, see do you need a user feedback tool?
About this data
These figures are median page views per feedback submission across hundreds of Saber Feedback accounts, from 2015 to 2020, grouped by the type of site each account used Saber Feedback on. Your own rate depends on your audience, your button and your form, so treat them as a guide rather than a promise.
You’re welcome to quote these benchmarks. Please link to this page as the source.
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